Advertising and IMC : Principles and Practice, 9th edition
Moriarty, Sandra E.; Mitchell, Nancy; Wells, William
Language: English
Published by Old Tappan, NJ, U.S.A.: Prentice Hall PTR, 2011
- Softcover
- New
Seller: Sizzler Texts, SAN GABRIEL, CA, U.S.A.Sizzler Texts
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Condition: New
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**INTERNATIONAL EDITION** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments go through via USPS/UPS/DHL with tracking numbers. Great professional textbook selling experience and expedite shipping service.
Seller Inventory # ABE-10787132514
- Title
- Advertising and IMC : Principles and Practice, 9th edition
- Author
- Moriarty, Sandra E.; Mitchell, Nancy; Wells, William
- Publisher
- Old Tappan, NJ, U.S.A.: Prentice Hall PTR
- Publication year
- 2011
- Condition
- New
- Dust jacket
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0132163640
- ISBN 13
- 9780132163644
- Edition
- 5th or later Edition
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
"Synopsis" may belong to another edition of this title.
Sizzler Texts
SAN GABRIEL, CA, U.S.A.
AbeBooks seller since May 30, 2011
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Sizzler Texts
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