Advertising & IMC Principles and Practice 9e w/ Access Code

Moriarty

ISBN 10: 0132163640 / ISBN 13: 9780132163644

Published by Prentice Hall, USA, 2012

About this Item

w/ Access Code. Text has Some minor Marking, Light Shelf Wear, Looks nice. 657 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0132163640. ISBN/EAN: 9780132163644. Pictures of this item not already displayed here available upon request. Inventory No: 1561062754.

Seller Inventory # 1561062754

Bibliographic Details

• Title: Advertising & IMC Principles and Practice 9e w/ Access Code
• Publisher: Prentice Hall, USA
• Publication Date: 2012
• Language: English
• ISBN 10: 0132163640
• ISBN 13: 9780132163644
• Binding: Hardcover
• Edition: Ninth Edition.
• Condition: Very Good
• Seller catalogs:
  • Education

About this title

Synopsis

<>An accessible and well-written approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.