Advertising & IMC: Principles and Practice, Global Edition
Language: English
Published by Pearson Education 01/05/2014, 2014
- Softcover
- Used
Seller: Bahamut Media, Reading, United KingdomBahamut Media
AbeBooks seller since August 15, 2012
Condition: Used - Very good
US$ 13.90
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Add to basketItem description from seller
Seller Inventory # 6545-9781292017396
- Title
- Advertising & IMC: Principles and Practice, Global Edition
- Author
- Sandra Moriarty, Nancy D Mitchell, William D Wells
- Publisher
- Pearson Education 01/05/2014
- Publication year
- 2014
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1292017392
- ISBN 13
- 9781292017396
"Synopsis" may belong to another edition of this title.
About the Author
Tom Duncan is the director of the integrated marketing communications graduate program at the University of Colorado, Boulder. Previously he taught advertising and marketing at Ball State University. During 15 years of working for companies such as Leo Burnett and Beatrice Foods, Tom has prepared and given advertising presentations throughout the United States and in England, China, and Japan. He has conducted seminars on advertising and marketing communications in Europe and the Far East.
Nancy Mitchell is associate professor of history at North Carolina State University.
"About the title" may belong to another edition of this title.
Bahamut Media
Reading, United Kingdom
AbeBooks seller since August 15, 2012
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