Advertising and IMC : Principles and Practice
Mitchell, Nancy, Moriarty, Sandra E., Wells, William
ISBN 10: 0132163640 ISBN 13: 9780132163644
Published by Pearson Education, Limited, 2011
Used
Hardcover
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Better World Books, Mishawaka, IN, U.S.A.
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About this Item
Description:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 11494655-6
Synopsis:
<>An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Advertising and IMC : Principles and Practice
Publisher: Pearson Education, Limited
Publication Date: 2011
Binding: Hardcover
Condition: Very Good
Edition: 9 Edition.