Advertising Management (5th Edition)

Batra, Rajeev, Myers, John G., Aaker, David A.

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ISBN 10: 0133057151 ISBN 13: 9780133057157

Published by Prentice Hall, 1995

Language: English

Condition: Used - Very good Hardcover

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Bibliographic Details

Title

Advertising Management (5th Edition)

Publisher

Prentice Hall

Publication Date

1995

Language

English

ISBN 10

0133057151

ISBN 13

9780133057157

Binding

Hardcover

Condition

Very Good

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About this title

Synopsis

Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign. The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.

From the Back Cover

Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign. The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.

"About this title" may belong to another edition of this title.

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