Advertising Management (5th Edition)
Batra, Rajeev; Myers, John G.; Aaker, David A.
11 ratings by Goodreads
Language: English
Published by Prentice Hall, 1995
- Hardcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
5-star seller
AbeBooks seller since June 20, 2025
Hardcover
Condition: Used - Good
US$ 8.29
Free Shipping
Ships within U.S.A.
Quantity: 1 available
Add to basketFree 30-day returns
Item description from seller
Fast Free Shipping – Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
Seller Inventory # GWV.0133057151.G
- Title
- Advertising Management (5th Edition)
- Author
- Batra, Rajeev; Myers, John G.; Aaker, David A.
- Publisher
- Prentice Hall
- Publication year
- 1995
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0133057151
- ISBN 13
- 9780133057157
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign. The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
"Synopsis" may belong to another edition of this title.
From the Back Cover
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign. The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
"About the title" may belong to another edition of this title.
Greenworld Books
arlington, TX, U.S.A.
5-star seller
AbeBooks seller since June 20, 2025
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 4 to 8 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 0.00 |
Payment methods
Specialty
Popular booksSeller's business information
Greenworldbooks
3703 Avenue E East
Arlington, TX U.S.A. 76011