Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society)

Dr Pamela Odih

ISBN 10: 0761941908 / ISBN 13: 9780761941903

Published by Sage Publications Ltd, 2007

About this Item

240 pages. 9.25x6.25x0.75 inches. In Stock.

Seller Inventory # x-0761941908

Bibliographic Details

• Title: Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society)
• Publisher: Sage Publications Ltd
• Publication Date: 2007
• Language: English
• ISBN 10: 0761941908
• ISBN 13: 9780761941903
• Binding: Hardcover
• Condition: Brand New
• Weight: 0.52 kilograms

About this title

Synopsis

How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Author Pamela Odih marshals an impressive range of historical examples and rich illustrations to explain the socio-cultural development of advertising throughout history, demonstrating:

• A sophisticated and comprehensive discussion of the main relevant theories
• How real ads work, together with reproductions of advertising images and copy
• How advertising constructs subjects
• A highly instructive historical overview of advertising
• The relationship between advertising and industrial capitalism

This book is a powerful argument that postmodern disruptions in our experiences of advertising have dramatically transformed identity construction.

About the Author

Pamela Odih is a Lecturer in Sociology at Goldsmiths College, London.