Title: Advertising: Its Principles, Practice, and Technique (Classic Reprint)
Publisher: Forgotten Books
Publication Date: 2018
Language: English
ISBN 10: 0265468167
ISBN 13: 9780265468166
Binding: Hardcover
Condition: New

About this title

Synopsis

Names that sell: simple, distinctive branding can make or break a product.

This book surveys how trade names and trademarks influence recall, trust, and sales, with practical lessons for advertisers and decision makers.

The material uses real-world examples to show why pronunciation, memorability, and originality matter. It also discusses the risks of substitutable or imitated names and the role of ethical advertising in protecting consumers.

Why a short, easy-to-remember name can boost recall and sales.
How substitute or Spanish-style names can hurt brand recognition.
Why unique, protectable names protect a product’s market position.
What makes advertising honest and effective in the long run.

Ideal for readers interested in advertising history, branding, and practical marketing guidance.

"About this title" may belong to another edition of this title.

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