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Advertising: Its Principles, Practice, and Technique (Classic Reprint) - Hardcover

Daniel Starch

 
9780265468166: Advertising: Its Principles, Practice, and Technique (Classic Reprint)
Hardcover
ISBN 10: 0265468167 ISBN 13: 9780265468166
Publisher: Forgotten Books, 2018

Synopsis

Names that sell: simple, distinctive branding can make or break a product.

This book surveys how trade names and trademarks influence recall, trust, and sales, with practical lessons for advertisers and decision makers.

The material uses real-world examples to show why pronunciation, memorability, and originality matter. It also discusses the risks of substitutable or imitated names and the role of ethical advertising in protecting consumers.
  • Why a short, easy-to-remember name can boost recall and sales.
  • How substitute or Spanish-style names can hurt brand recognition.
  • Why unique, protectable names protect a product’s market position.
  • What makes advertising honest and effective in the long run.
Ideal for readers interested in advertising history, branding, and practical marketing guidance.

"synopsis" may belong to another edition of this title.

Publisher
Forgotten Books
Publication date
2018
Language
English
ISBN 10 
0265468167
ISBN 13 
9780265468166
Binding
Hardcover
Number of pages
283