Advertising: Principles and Practice

Wells, William

3.75 out of 5 stars

77 ratings by Goodreads

ISBN 10: 0130162051 ISBN 13: 9780130162052

Published by Prentice Hall (edition 2nd)

Language: English

Condition: Used - Very good Soft cover

Sold by BooksRun, Philadelphia, PA, U.S.A.

AbeBooks Seller since February 2, 2016

Seller rating 5 out of 5 stars

View this seller's items

View all copies of this book

Used - Soft cover

Condition: Used - Very good

Price: US$ 5.85 Convert Currency

Free shipping within U.S.A. Destination, rates & speeds

Quantity: 1 available

Add to basket

Free 30-day returns

About this Item

Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.

Seller Inventory # 0130162051-8-1

Report this item

Bibliographic Details

Title: Advertising: Principles and Practice
Publisher: Prentice Hall (edition 2nd)
Language: English
ISBN 10: 0130162051
ISBN 13: 9780130162052
Binding: Paperback
Edition: 2nd.
Condition: Very Good

About this title

Synopsis

Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.

"About this title" may belong to another edition of this title.

Store Description

BooksRun helps to save money on textbooks. We are committed to providing each customer with the highest standard of customer service. Please pay close attention to the description of the book and its condition you are ordering. If you have any questions or issues, please make sure to contact us first so we could resolve them. All orders are shipped on the same or the next business day. It usually takes 1 to 5 business days to receive your item if you choose expedited shipping. All orders submitted are eligible for a return within 30 days after the delivery. Thanks for shopping with us!

Visit Seller's Storefront

Seller's business information

AZ Texts LLC
228 Park Ave S Suite 38827, New York, NY, 10003, U.S.A.

Sale & Shipping Terms

Terms of Sale

30 days hassle-free returns guaranteed!

Shipping Terms

Payment Methods

Add to Wants