Advertising: Principles and Practices

Wells William, D., J. Burnett John und Sandra Moriarty:

ISBN 10: 0135978815 / ISBN 13: 9780135978818

Published by Pearson Education (US), 1998

About this Item

Seiten; 9780135978818.2 Gewicht in Gramm: 3.

Seller Inventory # 732523

Bibliographic Details

• Title: Advertising: Principles and Practices
• Publisher: Pearson Education (US)
• Publication Date: 1998
• Language: English
• ISBN 10: 0135978815
• ISBN 13: 9780135978818
• Binding: hardcover
• Edition: 4th Edition
• Condition: Sehr gut
• Weight: 3 grams
• Seller catalogs:
  • Varia

About this title

Synopsis

This best-selling book gives an introduction to both the theory and practice of advertising.

Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.

From the Back Cover

Key Benefit: This best-selling book gives an introduction to both the theory and practice of advertising. Key Topics: Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented. Market: Appropriate for readers interested in advertising.