About Advertising and Printing: A Concise, Practical, and Original Manual on the Art of Local Advertising (Classic Reprint)
Language: English
Published by Forgotten Books, 2019
- Hardcover
- New

Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
AbeBooks seller since June 11, 1999
Condition: New
US$ 39.28
Quantity: 15 available
Add to basketItem description from seller
New Book. Shipped from UK. Established seller since 2000.
Seller Inventory # LX-9780267793907
- Title
- About Advertising and Printing: A Concise, Practical, and Original Manual on the Art of Local Advertising (Classic Reprint)
- Author
- Nathaniel C. Fowler, Jr.
- Publisher
- Forgotten Books
- Publication year
- 2019
- Condition
- New
- Binding
- HRD
- Language
- English
- ISBN 10
- 0267793901
- ISBN 13
- 9780267793907
- Item weight
- 450 grams
Discover the practical guide to local advertising that helps stores attract customers and grow sales.
This concise manual explains how good advertising works, why honesty matters, and how to build campaigns that catch attention without overpromising. Written for real-world shops, it shows how to connect with shoppers and drive them to the door with clear, effective messages.
With clear principles and practical examples, this edition teaches you how to craft advertisements that stand out, maintain integrity, and support sustained business growth. It covers why persistent, well-planned advertising beats short-term bursts and how to balance the ad with the quality of the goods, pricing, and service behind it.
- Understand what makes an ad distinctive, sharp, and memorable.
- Learn to avoid misleading claims and how truth builds trust with customers.
- See why consistent advertising over time pays off more than one-off bursts.
- Get guidance on messaging, layout, and maintaining an identifiable voice for your business.
Ideal for shop owners, marketers, and anyone aiming to grow local business through advertising.
"Synopsis" may belong to another edition of this title.
PBShop.store UK
Fairford, GLOS, United Kingdom
AbeBooks seller since June 11, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 10 to 20 business days | 10 to 20 business days |
|---|---|---|
| First item | US$ 5.50 | US$ 5.50 |
Payment methods
Store description
**Please note our transit times are from the date of dispatch.** We first started out as “The Paperback Exchange,” a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become “PBShop.” This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first purchase with us, or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.…
Specialty
Hardbacks, PaperbacksSeller's business information
Pbshop.co.uk
Unit 22 Horcott Industrial Estate, Horcott Road
Fairford, United Kingdom GL7 4BX
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