About Advertising and Printing: A Concise, Practical, and Original Manual on the Art of Local Advertising (Classic Reprint) - Hardcover

Nathaniel C. Fowler, Jr.

9780267793907: About Advertising and Printing: A Concise, Practical, and Original Manual on the Art of Local Advertising (Classic Reprint)

Hardcover

ISBN 10: 0267793901 ISBN 13: 9780267793907

Publisher: Forgotten Books, 2018

View all copies of this ISBN edition

0 Used

2 New

From US$ 35.54

Discover the practical guide to local advertising that helps stores attract customers and grow sales.

This concise manual explains how good advertising works, why honesty matters, and how to build campaigns that catch attention without overpromising. Written for real-world shops, it shows how to connect with shoppers and drive them to the door with clear, effective messages.

With clear principles and practical examples, this edition teaches you how to craft advertisements that stand out, maintain integrity, and support sustained business growth. It covers why persistent, well-planned advertising beats short-term bursts and how to balance the ad with the quality of the goods, pricing, and service behind it.

Understand what makes an ad distinctive, sharp, and memorable.
Learn to avoid misleading claims and how truth builds trust with customers.
See why consistent advertising over time pays off more than one-off bursts.
Get guidance on messaging, layout, and maintaining an identifiable voice for your business.

Ideal for shop owners, marketers, and anyone aiming to grow local business through advertising.

"synopsis" may belong to another edition of this title.