South African Edition. shelf wear on the wraps. internally clean and presentable. sound binding. may require extra postage outside South Africa. [SK]. Our orders are shipped using tracked courier delivery services.

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Bibliographic Details

Title: Advertising , Promotion, and Other Aspects of Integrated Marketing Communications. [South African Edition]
Publisher: Cengage Learning
Publication Date: 2014
Language: English
ISBN 10: 1408093561
ISBN 13: 9781408093566
Binding: Paperback
Condition: Very Good
Weight: 52 ounces

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Synopsis

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this edition.

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