Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications

Terence A. Shimp

ISBN 10: 0030352711 / ISBN 13: 9780030352713

Published by South-Western College Pub, 2002

About this Item

This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Seller Inventory # ABBB-33430

Bibliographic Details

• Title: Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications
• Publisher: South-Western College Pub
• Publication Date: 2002
• Language: English
• ISBN 10: 0030352711
• ISBN 13: 9780030352713
• Binding: Hardcover
• Condition: New

About this title

Synopsis

The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. Comprehensive treatment on the fundamentals of advertising and promotion combine with the Internet's impact on IMC. A major focus of this revision, Internet issues have been seamlessly integrated throughout the text to highlight the dynamic relationship between basic marketing communication concepts and the power of the Internet.

About the Author

Terence Shimp is Distinguished Professor Emeritus at the University of South Carolina where he was a faculty member for 29 years and earned a number of teaching awards, including the Amoco Foundation Award. The former W. W. Johnson Distinguished Foundation Fellow and Chair of the Marketing Department in the Moore School of Business, Dr. Shimp also taught at Kent University. He has published widely in marketing, consumer behavior, and advertising, and received the American Academy of Advertising's lifetime award for outstanding contributions to research in advertising. Past president of the Association for Consumer Research, as well as the Journal of Consumer Research policy board, Dr. Shimp has represented the Federal Trade Commission and various state agencies as an expert witness in issues concerning advertising deception and unfairness. Terence A. Shimp received his doctorate from the University of Maryland.