Num Pages: 301 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 248 x 171 x 31. Weight in Grams: 635. . 1980. Illustrated. hardcover. . . . .

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Bibliographic Details

Title: Advertising Strategy: A Communication Theory Approach
Publisher: Praeger Publishers Inc
Publication Date: 1980
Language: English
ISBN 10: 0275916928
ISBN 13: 9780275916923
Binding: Hardcover
Condition: New

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Synopsis

Book by Percy, Larry, Rossiter, John

About the Author

rcy /f Larry

siter /f John /i R.

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Kennys.ie is the largest exporter of books from Ireland currently exporting to approximately 100 countries around the world. Kennys Bookshop houses hundreds of thousands of books and specialises in collection development and library services, supplying booksellers and state and university libraries on a global scale including the U.S.A.,Japan and Europe. Kennys.ie is Ireland's Largest Online Bookshop.

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