Advertising Strategy (First Edition)
Derek D. Rucker,Brian Sternthal
10 ratings by Goodreads
Language: English
Published by Copley Custom Textbooks, 2009
- Softcover
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- Title
- Advertising Strategy (First Edition)
- Author
- Derek D. Rucker,Brian Sternthal
- Publisher
- Copley Custom Textbooks
- Publication year
- 2009
- Condition
- Good
- Binding
- Perfect Paperback
- Language
- English
- ISBN 10
- 1581526865
- ISBN 13
- 9781581526868
Great book used at many top ten business schools
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About the Author
Brian Sternthal is the Mondelez International Chair in Marketing at the Kellogg School of Management, Northwestern University. He holds a Ph.D. in Consumer Research from The Ohio State University. His research focuses on the factors that influence the persuasive impact of advertising messages. They appear in the Journal of Consumer Psychology, Journal of Consumer Research, and Journal of Marketing Research. He teaches advertising strategy at the Kellogg School of Management.
Derek D. Rucker is the Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing at the Kellogg School of Management, Northwestern University, where he teaches advertising strategy. He received his Ph.D. in Psychology from The Ohio State University. His work focuses on understanding consumer persuasion, power insight, and confidence. This work has appeared in scholar outlets such as the Journal of Consumer Psychology, Journal of Consumer Research, and Journal of Marketing Research.
Derek D. Rucker is the Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing at the Kellogg School of Management, Northwestern University, where he teaches advertising strategy. He received his Ph.D. in Psychology from The Ohio State University. His work focuses on understanding consumer persuasion, power insight, and confidence. This work has appeared in scholar outlets such as the Journal of Consumer Psychology, Journal of Consumer Research, and Journal of Marketing Research.
"About the title" may belong to another edition of this title.
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