Advertising Today and Tomorrow (Routledge Library Editions: Advertising)
Language: English
Published by Routledge, 2013
- Hardcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
AbeBooks seller since October 9, 2009
Condition: New
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Series: Routledge Library Editions: Advertising. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 18. Weight in Grams: 453. . 2013. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
Seller Inventory # V9780415817837
- Title
- Advertising Today and Tomorrow (Routledge Library Editions: Advertising)
- Author
- Evans, W.A.
- Publisher
- Routledge
- Publication year
- 2013
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415817838
- ISBN 13
- 9780415817837
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.
First published in 1974.
"Synopsis" may belong to another edition of this title.
About the Author
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Kennys Bookstore
Olney, MD, U.S.A.
AbeBooks seller since October 9, 2009
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