Against the Mainstream

Michael Morgan

ISBN 10: 0820441635 / ISBN 13: 9780820441634

Published by Peter Lang Mai 2002, 2002

About this Item

This item is printed on demand - it takes 3-4 days longer - Neuware -For over forty years, George Gerbner has been one of the world's most influential and prolific media scholars. His critical theories and long-running research projects have changed the way we think about media institutions, messages, and impacts. His work has helped shape the academic discipline of communication and has stimulated social movements to alter the cultural environment. This book brings together for the first time a broad-based collection of his writings on the role of media in terms of violence, education, women and minorities, drugs and alcohol, science, religion, and much more. 528 pp. Englisch.

Seller Inventory # 9780820441634

Bibliographic Details

• Title: Against the Mainstream
• Publisher: Peter Lang Mai 2002
• Publication Date: 2002
• Language: English
• ISBN 10: 0820441635
• ISBN 13: 9780820441634
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 225W x 150H x 29D millimeters 225 millimeters width by 150 millimeters height by 29 millimeters depth
• Weight: 733 grams

About this title

Synopsis

For over forty years, George Gerbner has been one of the world’s most influential and prolific media scholars. His critical theories and long-running research projects have changed the way we think about media institutions, messages, and impacts. His work has helped shape the academic discipline of communication and has stimulated social movements to alter the cultural environment. This book brings together for the first time a broad-based collection of his writings on the role of media in terms of violence, education, women and minorities, drugs and alcohol, science, religion, and much more.

About the Author

The Editor: Michael Morgan is Professor and Chair of the Department of Communication at the University of Massachusetts/Amherst. He has conducted research based on George Gerbner’s theories and methods for over twenty-five years, and has published many scholarly articles and chapters on the effects of television. His most recent book is Television and Its Viewers: Cultivation Theory and Research (with James Shanahan).