Against the Mainstream: The Selected Works of George Gerbner

George Gerbner

ISBN 10: 0820441635 / ISBN 13: 9780820441634

Published by Peter Lang Publishing Inc, 2002

About this Item

Editor(s): Morgan, Michael. Series: Media and Culture. Num Pages: 515 pages, ill. BIC Classification: AB; CBP; GTC; JH. Category: (G) General (US: Trade). Dimension: 154 x 229 x 27. Weight in Grams: 670. . 2002. Paperback. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780820441634

Bibliographic Details

• Title: Against the Mainstream: The Selected Works of George Gerbner
• Publisher: Peter Lang Publishing Inc
• Publication Date: 2002
• Language: English
• ISBN 10: 0820441635
• ISBN 13: 9780820441634
• Binding: Soft cover
• Condition: New

About this title

Synopsis

For over forty years, George Gerbner has been one of the world’s most influential and prolific media scholars. His critical theories and long-running research projects have changed the way we think about media institutions, messages, and impacts. His work has helped shape the academic discipline of communication and has stimulated social movements to alter the cultural environment. This book brings together for the first time a broad-based collection of his writings on the role of media in terms of violence, education, women and minorities, drugs and alcohol, science, religion, and much more.

About the Author

The Editor: Michael Morgan is Professor and Chair of the Department of Communication at the University of Massachusetts/Amherst. He has conducted research based on George Gerbner’s theories and methods for over twenty-five years, and has published many scholarly articles and chapters on the effects of television. His most recent book is Television and Its Viewers: Cultivation Theory and Research (with James Shanahan).