Against the Mainstream: The Selected Works of George Gerbner (1) (Media and Culture)

ISBN 10: 0820441635 / ISBN 13: 9780820441634

Published by Peter Lang Inc., International Academic Publishers, 2002

About this Item

Seller Inventory # 6666-GRD-9780820441634

Bibliographic Details

• Title: Against the Mainstream: The Selected Works of George Gerbner (1) (Media and Culture)
• Publisher: Peter Lang Inc., International Academic Publishers
• Publication Date: 2002
• Language: English
• ISBN 10: 0820441635
• ISBN 13: 9780820441634
• Binding: paperback
• Condition: New

About this title

Synopsis

For over forty years, George Gerbner has been one of the world’s most influential and prolific media scholars. His critical theories and long-running research projects have changed the way we think about media institutions, messages, and impacts. His work has helped shape the academic discipline of communication and has stimulated social movements to alter the cultural environment. This book brings together for the first time a broad-based collection of his writings on the role of media in terms of violence, education, women and minorities, drugs and alcohol, science, religion, and much more.

About the Author

The Editor: Michael Morgan is Professor and Chair of the Department of Communication at the University of Massachusetts/Amherst. He has conducted research based on George Gerbner’s theories and methods for over twenty-five years, and has published many scholarly articles and chapters on the effects of television. His most recent book is Television and Its Viewers: Cultivation Theory and Research (with James Shanahan).