Amazing Mentholatum and the Commerce of Curing the Common Cold, 1889-1955
Language: English
Published by Angeles Crest Publications, Inc., 2006
- Softcover
- New
Softcover
Condition: New
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Seller Inventory # 0978617304
- Title
- Amazing Mentholatum and the Commerce of Curing the Common Cold, 1889-1955
- Author
- Alex Taylor
- Publisher
- Angeles Crest Publications, Inc.
- Publication year
- 2006
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0978617304
- ISBN 13
- 9780978617301
This unique book is a fascinating look at the first half century of the Mentholatum Company. Lavishly illlustrated, it brings alive the development of the patent medicine and pharmaceutical industry from the quackery of the early years to the post-WWII scientific era. Also included is a bonus CD catalog which tracks the evolution of modern advertising as practiced by the Mentholatum Company from 1889-1955.
"Synopsis" may belong to another edition of this title.
About the Author
Alex Taylor is the great-grandson of the founder of the Mentholatum Company, A.A. Hyde. Knowing that the company did not have an archive, Alex pieced together the history from documents in the family collection and from more than 1,000 items he collected on Ebay over a five year period. His background as an artist and collaboration with Susan Hartman, a professional book designer, has resulted in a beautifully illlustrated masterpiece.
"About the title" may belong to another edition of this title.
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