Analysing Media Texts
Language: English
Published by Continnuum-3PL 2003-12, 2003
- Softcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
US$ 49.32
Quantity: 20 available
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Seller Inventory # 6666-IUK-9780826464705
- Title
- Analysing Media Texts
- Author
- Burn, Andrew, Prof
- Publisher
- Continnuum-3PL 2003-12
- Publication year
- 2003
- Condition
- New
- Binding
- PF
- Language
- English
- ISBN 10
- 082646470X
- ISBN 13
- 9780826464705
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
"Synopsis" may belong to another edition of this title.
About the Author
David Parker is Director of Research, Impact and Learning at Creativity, Culture and Education (CCE).
"About the title" may belong to another edition of this title.
Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
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Reading, United Kingdom RG30 1DZ
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