Analysis Without Paralysis: 12 Tools to Make Better Strategic Decisions

Since the publication of the original edition, the importance of interpreting business data has become mission critical for professionals in all types of businesses.  These professionals have discovered the benefits of business analysis to address their organizations most crucial strategic and tactical challenges.  The Second Edition of this successful guide to business analysis, shows readers how to apply analytical tools without having to mire themselves in advanced math or arcane theory. Analysis Without Paralysis teaches readers the fundamentals of business analysis through the use of 12 core tools. Each tool will make the way readers assess and interpret their business' data more effective, accurate, and actionable.  Accessibly written, the authors walk readers through the entire business analysis process and then explain ad illustrate each of today's most valuable analysis tools so business professionals will be able to make better decisions about their company's strate

Babette E. Bensoussan (West Chatswood, Australia) is Managing Director of the MindShifts Group, a company specializing in competitive intelligence. She is widely recognized and sought after for her expertise in competitive analysis and has consulted with clients from Fortune 500 companies.
 
Craig S. Fleisher, Ph.D., is Chief Analytics Officer at Aurora WDC, a professional services firm specializing in intelligence and Professor (adj.), Medical College of Wisconsin. A globally active consultant, executive educator and speaker, Fleisher is author of 16 books, 230+ scholarly articles, and is the top cited Google Scholar globally in competitive analysis, decision intelligence and strategic thinking.

The two authors also collaborated on foundational competitive intelligence books Business and Competitive Analysis (FT Press, 2007) and Strategic and Competitive Analysis (Pearson, 2003).