Analysis for Strategic Marketing
Language: English
Published by Addison Wesley Longman, Inc., 1998
- Softcover
- Used
Seller: Goodwill of Western and Northern CT, Bridgeport, CT, U.S.A.Goodwill of Western and Northern CT
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Softcover
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All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media.
Seller Inventory # WNCTV.0321001982.A
- Title
- Analysis for Strategic Marketing
- Author
- Rao, Vithala R.; Steckel, Joel H.
- Publisher
- Addison Wesley Longman, Inc.
- Publication year
- 1998
- Condition
- acceptable
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0321001982
- ISBN 13
- 9780321001986
Helps you understand the major issues of market strategy, including investigating product-market opportunities, discovering unmet consumer needs, analyzing competitors, forecasting results of strategies and allocating resources. Paper. DLC: Marketing.
"Synopsis" may belong to another edition of this title.
Goodwill of Western and Northern CT
Bridgeport, CT, U.S.A.
5-star seller
AbeBooks seller since July 30, 2026
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| Item | 5 to 14 business days | 3 to 6 business days |
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Goodwill of Western and Northern Connecticut Inc
165 Ocean Terrace
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