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Bibliographic Details

Title: Analysis for Strategic Marketing
Publisher: Addison Wesley Longman, Inc.
Publication Date: 1998
Language: English
ISBN 10: 0321001982
ISBN 13: 9780321001986
Binding: Soft cover
Condition: acceptable

About this title

Synopsis

Helps you understand the major issues of market strategy, including investigating product-market opportunities, discovering unmet consumer needs, analyzing competitors, forecasting results of strategies and allocating resources. Paper. DLC: Marketing.

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