Analysis for Strategic Marketing
Language: English
Published by Addison Wesley Longman, Inc., 1998
- Softcover
- New

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- Title
- Analysis for Strategic Marketing
- Author
- Rao, Vithala R.; Steckel, Joel H.
- Publisher
- Addison Wesley Longman, Inc.
- Publication year
- 1998
- Condition
- new
- Binding
- paperback
- Language
- English
- ISBN 10
- 0321001982
- ISBN 13
- 9780321001986
Helps you understand the major issues of market strategy, including investigating product-market opportunities, discovering unmet consumer needs, analyzing competitors, forecasting results of strategies and allocating resources. Paper. DLC: Marketing.
"Synopsis" may belong to another edition of this title.
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