Analysis for Strategic Marketing. This item is unavailable.
Language: English
Published by Addison Wesley Longman, Inc., 1998
- Softcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
5-star seller
AbeBooks seller since July 2, 2009
Unavailable
Softcover
Condition: Used - Good
US$ 13.42
Item description from seller
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0321001982I3N00
- Title
- Analysis for Strategic Marketing
- Author
- Vithala R. Rao; Joel H. Steckel
- Publisher
- Addison Wesley Longman, Inc.
- Publication year
- 1998
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0321001982
- ISBN 13
- 9780321001986
- Item weight
- 1.25 pounds
Helps you understand the major issues of market strategy, including investigating product-market opportunities, discovering unmet consumer needs, analyzing competitors, forecasting results of strategies and allocating resources. Paper. DLC: Marketing.
"Synopsis" may belong to another edition of this title.