Title: Analyzing Decision Making: Metric Conjoint Analysis (Quantitative Applications in the Social Sciences)
Publisher: SAGE Publications, Inc
Publication Date: 1988
Language: English
ISBN 10: 0803927576
ISBN 13: 9780803927575
Binding: Soft cover
Condition: acceptable

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Synopsis

Presents new survey instruments which can be used to elicit information from respondents about preferences. He also chooses samples, collects data, and analyzes it to contruct somthing akin to demand equations.

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