Don't Just Applaud, Send Money: The Most Successful Strategies for Funding and Marketing the Arts

Noted arts management consultant Alvin H. Reiss details over 100 marketing and fundraising strategies of enormous value to all arts organizations; orchestras, opera, dance, and theatre companies; galleries, museums, arts councils, performing arts centers, and even a zoo. Drawing on sources throughout the arts community, he has collected new ideas which are proven successful in actual practice. Each idea is clearly presented in a unique "CPR" format (Challenge, Plan, Result).

Alvin H. Reiss was an author, lecturer, teacher, composer, and teacher. His works include Arts Management: A Guide to Finding Funds and Winning Audiences, Cash In!: Funding and Promoting the Arts, CPR for Nonprofits: Creative Strategies for Successful Fundraising, Marketing, Communications, and Management, Culture and Company: A Critical Study of An Improbable Alliance, and The Arts Management Handbook. He was the editor and co-publisher of Arts Management Newsletter.