Applicability of Commodity Classification Theory to Internet Retail Marketing

In general, commodity classification theory has served as the basis for consumer marketing theory for more than 80 years. This dissertation project examines the development of the theory and tests it's continued applicability to today's Internet retail marketing environment.

Dr. Taylor learned his basic managerial and professional skills working in the high technology industry with companies like Compaq, HP, Cisco, and IBM. Later, he led the reengineering and reorganization of two different international organizations, developed and deployed customer centric programs for management training.