Application of Structural Equation Modeling in Marketing Research

Language: English

Published by LAP LAMBERT Academic Publishing Apr 2015, 2015

3659695564 / 9783659695568

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This item is printed on demand - Print on Demand Titel. Neuware -The application of Structural Equation Modeling (SEM) is a powerful multivariate technique suited for testing proposed relations between variables. This book provides an overview of the basic underlying principles of SEM. The author discusses the potential for SEM as a tool to advance consumer socialization research both statistically and conceptually. This work argues that SEM is useful in understanding communication as a complex set of relations between variables. Moreover, the author articulates the possibility for examining various forms of communications as an agent and mediator, and materialism as an outcome. The application of SEM to consumer socialization research is illustrated by evaluating a theoretical model of materialism. The results of SEM studies can contribute to better understanding of the validity of communication measures and of relationships between family communication, peer communication, and materialism as an outcome variable.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 356 pp. Englisch.…

Seller Inventory # 9783659695568

Title
Application of Structural Equation Modeling in Marketing Research
Author
Eric V. Bindah
Publisher
LAP LAMBERT Academic Publishing Apr 2015
Publication year
2015
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659695564
ISBN 13
9783659695568
Item weight
548 grams
Dimensions
220x150x22 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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