Approaches to Audiences: A Reader (Foundations in Media)

This book offers a comprehensive survey of contemporary academic audience research along with a brief account of its history and development. Looking at such major themes as social influences, public opinion, individual impacts and uses, children and young people, cultures of class and nation, and families and households, the book presents a group of key studies on relevant topics, followed by a specially commissioned critical analysis written by a top expert in the field.

Olga Linne, Senior Lecturer and Postgraduate Research Tutor, both at the Centre for Mass Communication Research, University of Leicester. Ramaswami Harindranath, Lecturer, School of Cultural Studies, University of the West of England.