Title: Artificial Intelligence and Machine Learning and Marketing Management
Publisher: Lulu.com
Publication Date: 2018
Language: English
ISBN 10: 0244417822
ISBN 13: 9780244417826
Binding: Soft cover
Condition: New

About this title

Synopsis

OBJECTIVES The book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to educators, students and practitioners of marketing. By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate. Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technologies. It is understood and explained that AI deals with 'Intelligent behaviour' by machines rather than natural intelligence found in humans and animals, it is the machine mimicking ' cognitive functions' that humans associate with the mind in learning, expression and problem solving and much more.

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