This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:0875895468.

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Bibliographic Details

Title

Asking Questions: A Practical Guide to Questionnaire Design (Jossey-Bass Series in Social & Behavioral Sciences)

Publisher

Jossey-Bass Publishers

Publication Date

1982

Language

English

ISBN 10

0875895468

ISBN 13

9780875895468

Binding

Hardcover

Condition

Good

Weight

800 grams

Seller catalogs

Social Sciences

About this title

Synopsis

The authors advance the state-of-the-art in questionnaire design?combining time-proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process?detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.

About the Author

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books.

"About this title" may belong to another edition of this title.

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