Title: Asking Questions: A Practical Guide to Questionnaire Design (JOSSEY BASS SOCIAL AND BEHAVIORAL SCIENCE SERIES)
Publisher: Jossey-Bass
Publication Date: 1982
Language: English
ISBN 10: 0875895468
ISBN 13: 9780875895468
Binding: Hardcover
Condition: new

About this title

Synopsis

The authors advance the state-of-the-art in questionnaire design?combining time-proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process?detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.

About the Author

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books.

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