Asking Questions: A Practical Guide to Questionnaire Design (JOSSEY BASS SOCIAL AND BEHAVIORAL SCIENCE SERIES)

Sudman, Seymour,Bradburn, Norman M.

ISBN 10: 0875895468 / ISBN 13: 9780875895468

Published by Jossey-Bass, 1982

About this Item

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Bibliographic Details

• Title: Asking Questions: A Practical Guide to Questionnaire Design (JOSSEY BASS SOCIAL AND BEHAVIORAL SCIENCE SERIES)
• Publisher: Jossey-Bass
• Publication Date: 1982
• Language: English
• ISBN 10: 0875895468
• ISBN 13: 9780875895468
• Binding: hardcover
• Condition: Very Good

About this title

Synopsis

The authors advance the state-of-the-art in questionnaire design?combining time-proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process?detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.

About the Author

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books.