Paperback thick octavo, very good condition, minor edgewear. 403 pp. Tim Wu defines an attention merchant as a firm whose business model is the mass capture of attention for resale to advertisers. In the modern digital world, we face an overwhelming barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. This contributes to the distracted, unfocused tenor of our times. Professor Tim Wu (Columbia University), who coined the term 'net neutrality', argues that this is not simply the byproduct of recent inventions. From the pre-Madison Avenue birth of advertising to TV's golden age, to our present age of radical individualised choices, the business model of attention merchants has always been the same. (First U.K. paperback edition.).

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Bibliographic Details

Title

The Attention Merchants: How Our Time and Attention are Gathered and Sold.

Publisher

Atlantic Books, London

Publication Date

2017

Language

English

ISBN 10

1782394834

ISBN 13

9781782394839

Binding

Soft cover

Edition

1st U.K. p/b ed.

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TECHNOLOGY & COMPUTERS

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