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9781782394839 - The Attention Merchants: How Our Time and Attention are Gathered and Sold by Wu, Tim (2 results)
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Condition: Very good.
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The Attention Merchants: How Our Time and Attention are Gathered and Sold.
Language: English
Published by Atlantic Books, London, 2017
ISBN 10: 1782394834 ISBN 13: 9781782394839
Seller: BOOKHOME SYDNEY, Annandale Sydney, NSW, Australia
Seller rating 5 out of 5 stars
1st U.K. p/b ed. Paperback thick octavo, very good condition, minor edgewear. 403 pp. Tim Wu defines an attention merchant as a firm whose business model is the mass capture of attention for resale to advertisers. In the modern digital world, we face an overwhelming barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. This contributes to the distracted, unfocused tenor of our times. Professor Tim Wu (Columbia University), who coined the term 'net neutrality', argues that this is not simply the byproduct of recent inventions. From the pre-Madison Avenue birth of advertising to TV's golden age, to our present age of radical individualised choices, the business model of attention merchants has always been the same. (First U.K. paperback edition.).
