THERE ARE NO TARIFFS OR CUSTOMS DUTIES ON BOOKS. The Institute of Practitioners in Advertising (IPA) first invited entries for it Advertising Effectiveness Awards in 1980. Since then the awards have done a great deal to demonstrated that advertising can make a contribution to business success. One agency that has won significantly more prizes in the IPA awards than any other is BMP DBB Needham. This volume brings together BMP case histories since 1990 in one volume. Hardback in grey cloth wi.

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Bibliographic Details

Title: BMP Works 2
Publisher: NTC Publications
Language: English
Binding: Hardcover
Condition: Good

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We sell books on linguistics and entomology, mainly used books in English and German.

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Optimon Books
United Kingdom

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