BUILDING CYBERSTORES: Installation, Transaction Processing & Management

Nemzow, Martin

ISBN 10: 0079130909 / ISBN 13: 9780079130907

Published by New York, McGraw-Hill 1997, 1997

About this Item

Trade paperback with CD-Rom in sealed pouch, 2nd Printing, Fine/pictorial wraps; 8vo., 522 pages., 0.0 0.0 0.0.

Seller Inventory # 05074

Bibliographic Details

• Title: BUILDING CYBERSTORES: Installation, Transaction Processing & Management
• Publisher: New York, McGraw-Hill 1997
• Publication Date: 1997
• Language: English
• ISBN 10: 0079130909
• ISBN 13: 9780079130907
• Binding: Soft cover

About this title

Synopsis

Demonstrates how any organization can integrate its existing database and point-of-sales activity into its web site. Chapters explore the possibilities and limitations of a cyberstore; using Java and other tools to enhance design and functionality of a web site; processing transactions; determining implementation and maintenance costs; integrating multiple products, as well as pay-per-view documents; and integrating Cyber transactions with existing accounting systems. The CD-ROM features sample online order form templates and tools for gathering data from customers. Annotation c. by Book News, Inc., Portland, Or.

From the Back Cover

At last, the complete guide to making your company's WWW site a true profit center. If you're involved in developing your company's World Wide Web site, this is the book you've been waiting for. A quantum leap in the literature of online commerce, Building CyberStores is a hands-on guide that shows how any organization can integrate its existing database and point-of-sales activity into its web site. In so doing, the book helps fulfill the long-held promise of the Internet as a potentially lucrative medium for conducting business. No other single source spotlights the practical details you need to know about issues that can make or break a commercial web site, including how to: Explore the possibilities and the limitations of a cyberstore for your company; Ensure that all credit transactions and data are secure; Use JAVA and other tools to enhance the design and functionality of a web; Process transactions; Determine implementation and maintenance costs; Integrate multiple products, as well as pay-per-view documents; Integrate point-of-sales into the Web; Integrate Cyber transactions with existing accounting systems. Building CyberStores also comes packaged with a CD-ROM featuring sample online order form templates, examples of existing cyberstore sites, tools for gathering data from customers, and more. In short, you'll find everything you need to not only build a cyberstore but also to "stock" it with your in-house database-and take the next step into the marketplace of tomorrow.