Basic Marketing Research: A Decision-Making Approach
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Language: English
Published by Pearson College Div, 2008
- Hardcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
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Fast Free Shipping – Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
Seller Inventory # GWV.0136037909.G
- Title
- Basic Marketing Research: A Decision-Making Approach
- Author
- Malhotra, Naresh K.
- Publisher
- Pearson College Div
- Publication year
- 2008
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0136037909
- ISBN 13
- 9780136037903
- Edition
- 3rd Edition
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting A useful reference for marketing professionals who need to increase their market research skills.
"Synopsis" may belong to another edition of this title.
Greenworld Books
arlington, TX, U.S.A.
5-star seller
AbeBooks seller since June 20, 2025
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