Basics Advertising 02: Art Direction

Mahon, Nik

ISBN 10: 2940411212 / ISBN 13: 9782940411214

Published by AVA Publishing, 2010

About this Item

Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Seller Inventory # 001071535U

Bibliographic Details

• Title: Basics Advertising 02: Art Direction
• Publisher: AVA Publishing
• Publication Date: 2010
• Language: English
• ISBN 10: 2940411212
• ISBN 13: 9782940411214
• Binding: paperback
• Edition: 0th Edition.
• Condition: Good

About this title

Synopsis

Art Direction examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

About the Author

Nik Mahon is a senior lecturer in Advertising at Southampton Solent University. Since entering higher education he has been involved in the design, delivery and development of a variety of advertising, media and communication courses for colleges and universities in the UK and overseas. At the same time, he has also been actively engaged in the design and delivery of creative thinking and problem solving programmes and short courses for several major advertising agencies and blue chip organisations. His clients have included British Gas, Ordnance Survey, The Inland Revenue and United Biscuits.