Presentation is everything in graphic design. Such printing and finishing techniques can be used to add value to a design by imbuing it with a range of different visual and tactile qualities. Ultimately, printing and finishing processes unite the different elements of a design in a coherent manner allowing it to achieve its intended purpose.

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Bibliographic Details

Title: Basics Design: Print and Finish
Publisher: Bloomsbury Publishing PLC
Publication Date: 2006
Language: English
ISBN 10: 2940373426
ISBN 13: 9782940373420
Binding: Paperback
Condition: Good

About this title

Synopsis

How can printing and finishing techniques be used to enhance graphic design? Basics Design: Print and Finish explores that question in depth, with complete information that will be valuable to both graphic-design students and practicing designers.

Concepts such as color building, reversing out, tints, shades, gradients, halftones, and computer-to-plate printing are all explained fully, with visual examples for each. Thermography, debossing, embossing, die cutting, varnishing, and other techniques are also covered in detail, with illustrations. Examples from top design studios illuminate the text and inspire readers to use these print and finish techniques in their own work.

About the Author

Gavin Ambrose teaches typographic and information design at the London College of Communication. He has written and designed several books on graphic design, branding, and packaging, including Basics Design: Format. He lives in Kent, England.

Paul Harris is a writer and editor whose work has appeared in magazines on both sides of the Atlantic. His most recent book is Dazed and Confused, a guide to style. He lives in Santiago, Chile.

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