Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work.

If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.

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Basics Typography: Understanding Type looks at the development of type, the characteristics and classification of different type families, and examines different types in context, in detail. This book arms the reader with the knowledge of type that is required to make the best informed design decisions.

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Basics Typography 03: Understanding Type

Harkins, Michael

Used - Soft cover

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