Basics Typography 03: Understanding Type

Harkins, Michael

ISBN 10: 2940411824 ISBN 13: 9782940411825

Published by AVA Publishing, 2013

Language: English

Condition: Used - Very good Soft cover

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About this Item

Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.15.

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Bibliographic Details

Title

Basics Typography 03: Understanding Type

Publisher

AVA Publishing

Publication Date

2013

Language

English

ISBN 10

2940411824

ISBN 13

9782940411825

Binding

Paperback

Condition

Very Good

Dust Jacket Condition

No Jacket

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About this title

Synopsis

Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work.

If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.

About the Author

Michael Harkins was a director within a successful graphic design company before returning to education to teach full time. He is course leader for MA Graphic Design at the University of Portsmouth, UK.

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