Title: A Beginner's Guide to Mobile Marketing (Digital and Social Media Marketing and Advertising Collection)
Publisher: Business Expert Press
Publication Date: 2014
Language: English
ISBN 10: 1606498401
ISBN 13: 9781606498408
Binding: Soft cover
Condition: New

About this title

Synopsis

This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry. Each chapter will guide the student through the steps of creating a mobile marketing strategy so that they end up with a final mobile marketing plan. This book is intended for a broad audience including students and professors in undergraduate and graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by technological change

About the Author

Ms. Molly Garris is senior manager, digital marketing strategy at Neutrogena, where she works to evangelize consumer-centric digital best practices in digital creative development, consumer insights, integrated communications planning and other key digital marketing initiatives. Molly holds a BA degree in marketing from Michigan State University. Dr. Karen Mishra is a business school professor in Raleigh-Durham, North Carolina where she was selected MBA professor of the year in 2014. She teaches digital marketing in the MBA program at Meredith College.

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