Title: Blue Is Hot, Red Is Cool: Choosing the Right Color for Your Logo Carter, David E.
Publisher: Hearst Books
Publication Date: 2001
Language: English
ISBN 10: 0060936568
ISBN 13: 9780060936563
Binding: Paperback
Condition: New
Weight: 24 ounces

About this title

Synopsis

Designers make color choices that affect both the meaning and impact of their logo designs every day. They have to ask themselves: Is orange too forceful? Does red give the wrong impression? Will purple convey the right message? Questions like these can be put to rest with this ingenious, tell-all-about-color book. While many books address logo design in general, this is the only one that examines the psychology and use of color in terms of how it affects a design, and how that design affects a viewer. By exposing the underlying meaning of each hue, this book ensures that designers never again second-guess their color choices.

About the Author

David E. Carter has edited more than 70 books on the topic of logos and corporate identity. He conducts seminars on corporate identity on four continents.

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