Bodian's Publishing Desk Reference: A Comprehensive Dictionary of Practices and Techniques for Book and Journal Marketing and Bookselling

Book by Bodian, Nat G.

Hardly a month goes by without reading a column or quote from Nat Bodian dealing with book and journal marketing. In this new volume, Bodian, a thirty-year book marketing veteran, provides two books in one. First~ he gives us a glossary of publishing and marketing terms in which the definitions are succinct and to the point. Second, he provides a series of appendixes with lists of ideas for direct mail, exhibiting, and public relations. I'm -- From Independent Publisher