Bodian*s Publishing Desk Reference: A Comprehensive Dictionary of Practices and Techniques for Book and Journal Marketing and Bookselling

Bodian, Nat G.

ISBN 10: 0897744543 / ISBN 13: 9780897744546

Published by Oryx Pr, 1988

About this Item

Very Good. Dust Jacket may NOT BE INCLUDED.CDs may be missing. SHIPS FROM MULTIPLE LOCATIONS.

Seller Inventory # ERICA82908977445436

Bibliographic Details

• Title: Bodian*s Publishing Desk Reference: A Comprehensive Dictionary of Practices and Techniques for Book and Journal Marketing and Bookselling
• Publisher: Oryx Pr
• Publication Date: 1988
• Language: English
• ISBN 10: 0897744543
• ISBN 13: 9780897744546
• Binding: Hardcover
• Condition: Very Good
• Dust Jacket Condition: Dust Jacket Included
• Book Type: book

About this title

Synopsis

Book by Bodian, Nat G.

Review

Hardly a month goes by without reading a column or quote from Nat Bodian dealing with book and journal marketing. In this new volume, Bodian, a thirty-year book marketing veteran, provides two books in one. First~ he gives us a glossary of publishing and marketing terms in which the definitions are succinct and to the point. Second, he provides a series of appendixes with lists of ideas for direct mail, exhibiting, and public relations. I'm -- From Independent Publisher