Title: Boo Hoo: $135 Million, 18 Months. a Dot.Com Story from Concept to Castrophe
Publisher: Arrow Books Ltd
Publication Date: 2002
Language: English
ISBN 10: 0099418371
ISBN 13: 9780099418375
Binding: Paperback
Condition: Brand New
Weight: 0.35 kilograms

About this title

Synopsis

This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.

From the Inside Flap

The rise and fall of boo.com is an insider's look at the eighteen months of euphoria that ushered in the dot.com era.

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